You are the strategy.
Soul & Strategy Co. is for the woman who is ready to ditch the overcommitting, overdelivering, overpromising, overworking, people-pleasing, validation-seeking, fear-based habits she's always lived by.
She knows she's meant for more. She knows she's capable of so much.
But somewhere along the way, she stopped trusting herself.
Soul & Strategy is home to trusting yourself as the strategy and becoming your own secret weapon.
Because I was her.
As a mom, wife, business owner, recovering people-pleaser, someone who felt she needed to prove her value and worth, who was so responsible all the time, so she couldn’t be judged or get in trouble, even though it’s not what she always wanted to do.
I see you. And Soul & Strategy exisits for you.
It's a place where you learn how to trust yourself enough to navigate the uncertainty that comes with building a business, raising a family, nurturing relationships, and living a meaningful life.
I believe self-trust is the missing piece.
Most business coaches preach: work over here, life over there, business from family, emotions from logic.
As a CEO, mom, wife, daughter, friend, dog mom... I've learned that none of these roles exist in isolation.
My business absolutely affects the decisions my family and I make.
My family absolutely affects the decisions I make in my business.
It's virtually impossible to separate every piece of your life.
Instead, everything flows together.
The question is can you trust yourself enough to lead it all?
At Soul & Strategy, I believe lasting change comes from understanding yourself well enough to make decisions you trust.
I'm Angela Rae. I'm a spicy 6/2 Sacral Generator, stepmom, bio-mom, and I've spent 5 years building businesses (mine + my clients').
I have a Medical Office Administration diploma and worked in healthcare before I quit on a Thursday night impulse to start this business with no plan.
I'm trained in spiritual coaching and intuitive energy healing. I use EFT, muscle testing, Emotion Code, and nervous system regulation, not as "woo," but as tools to help you access the strategy that's already inside you.
For a long time, I tried to fit cleanly into one box. Too grounded for purely spiritual spaces. Too intuitive for rigid, corporate models.
And then I created Soul & Strategy because I believe strategy isn't actually that complicated.
I believe self-trust is the missing piece.
Strategy works best when it's built on a foundation of self-trust.
When you trust yourself... You stop chasing. You start choosing. You stop asking everyone else what they think. You start listening to yourself. You stop trying to become someone else. And you become more of who you've been all along.
You are the strategy. Everything else is simply a tool.
8 Weeks to remember YOU are the strategy.
This is where you stop abandoning yourself in leadership and start building a business from radical self-trust.
The CEO Conjuring is for women who are:
Already capable, already smart, already doing "the work"
But still override themselves constantly
Ready to stop self-betraying in business decisions
Inside this 8-week hybrid mentorship:
Pre-recorded lessons blending nervous system regulation + business structure
Collaborative worksheets (you share them with me for feedback—not templates done alone)
Unlimited Voxer access for 8 weeks
2 x 1:1 calls (scheduled when YOU need them, not rigid timeline)
EFT, muscle testing, Emotion Code training
You're not learning HOW to be a CEO. You're removing what keeps you from acting like one.
Investment: $1,111 CAD pay in full, or 2 x $666 CAD
Best for: Soul-led moms ready to stop holding everything together and build something that truly supports their life.
A monthly container for women to begin their journey back to themselves.
self-trust + emotional + cognitive pattern work that directly impacts how you show up and decide.
If you:
✧ Constantly over-give or over-commit your time to feel worthy and valuable
✧ Under-value yourself, your knowledge, your experience, your time, because you think that someone else can do it better than you
✧ Second-guess yourself because you think that you don’t know much or that you're not qualified to make that choice
✧ Have shiny object syndrome and chase every thought you have just to end up hating it anyway
✧ Feel like you hate the work you're doing because it’s not what you would really like to do, but you can’t do what you really want because you think you’re not ready, not smart enough, or just can’t even start
✧ Make decisions quickly, then regret them because you just did what you thought everyone else was doing
✧ Stay quiet and not show up fully out of fear of being mocked, torn down, or ‘cancelled’
The Unmuting is where you catch yourself in these moments where you override your own truth and start identifying and rewiring the patterns that make you over-give, stay quiet, and second-guess yourself.
Ongoing Operational Partnership (OBM)
For women who trust you, don't want to manage the backend, don't want to think about operations, and want to live while their business runs cleanly.
This is where:
Systems don't collapse when you step away
Projects are managed without you micromanaging
Decision fatigue drops dramatically
Backend operations are handled with care
I am your external nervous system here; briefly, intentionally, with structure.
Investment: Starting at $2,500 CAD/month
Best for: Established founders (often CEO Conjuring grads) who've done the inner work and need execution support.
The Mystic Shift is Limited Availability! I occasionally take on strategic rebrand (Identity Alchemy) or content management (Content Cauldron) projects. If you're interested, reach out and we'll see if it's a fit.
If you're exhausted by business advice that ignores your nervous system, ready to stop abandoning yourself in leadership, and want to build something sustainable, not impressive, you're in the right place.
Here's how to work with me:
Or start here: Download the Free Self-Trust Assessment
If you're not ready for mentorship or OBM support yet, these guides offer foundational support for your business.